Data Processing & Tabulation

We process data the way you visualize it

We can help with your data processing requirements to make your analysis easier, faster and more powerful.

We realize the value and importance of reliable and statistically valid information and presenting the data in a meaningful ways is utmost essential for you in making critical business decisions. We offer a complete in-house data processing and related services offerings.

Our highly trained, experienced and flexible team delivers tables that turn your data into actionable insights. We are able to accommodate imported data from nearly any source (ASCII, Binary, SPSS, Excel, Dimensions). After your data is processed, coded and thoroughly checked, we can deliver your tables in Word and/or Excel format/ PDF or PPT.

Data Processing

This service includes

  • Data Cleansing: Identifying and removal of data not meeting quality standards.
  • Verbatim Coding: In-language or back-translated
  • Data Weighting: Data that’s adjusted to represent a specific population
  • Single variable or multiple (RIM weighting)

Tailored Deliverables customized only for you:

  • Raw Data Files: ASCII, delimited, Excel, Q-Ready SPSS data files, and custom requests
  • Cross Tabulation: All variables cross-tabulated by client-defined groups
  • Descriptive Statistics: Frequencies, percentages, means, standard deviation, statistical testing between groups
  • Tables: Export data into user friendly formats

Data Tabulation

We specialize in

  • Stat Testing
  • Data Weighting
  • Pivot Tables
  • Multi-level Banners and Banner Point Nesting
  • Complex Calculations
  • Summary Tables
  • Frequency Tables
  • Means/Medians Tables
  • Statistical Significance Testing
    • T-Test
    • Z-Test
    • ANOVA
    • Chi-Square
  • And much more

Presentation Tools – Graphs and charts available in the following file formats

  • .doc (Word Document)
  • .xls (Excel)
  • .pdf (Portable Document Format)
  • .ppt (PowerPoint)

Deliverables – Final files are available in the following file formats:

  • .job (WinCross 13.0)
  • .rtf (Word Document)
  • .xls (Excel)
  • .pdf (Portable Document Format)
  • .ppt (PowerPoint)
  • .txt

Conjoint Analysis

It isn’t simply enough to ask participants about how important they think a product feature is. We can help you understand and analyse the Why’s and What’s.

 Service features:

  • Questionnaire programming.
  • Analysis of each feature’s perceived value (utilities).
  • Provision of a client simulator for testing new scenarios based on each feature’s measured utilities, enabling us to test figures such as estimated market share, price sensitivity, elasticity and brand value.
  • Design of Choice Based Conjoint (CBC) experiments based on the feature description provided by the client.

 Conjoint surveys and its outcome helps you broaden your horizon and tailor your products and service. 

  • Designing new products
  • Re-designing existing products
  • Product line extension research
  • Estimating brand equity
  • Measuring price sensitivity (elasticity)
  • Optimizing employee compensation packages and workplace conditions
  • Branding and packaging

Conjoint Models

  • CBC (Choice-Based Conjoint)
  • ACBC ((Adaptive Choice Based Conjoint)
  • ACA (Adaptive Conjoint Analysis)
  • CVA (Conjoint Value Analysis)
  • MaxDiff (Maximum Difference Scaling or Item Scaling)

We utilize Sawtooth & Qualitrics Software tools that are the most widely-used conjoint analysis systems in the world.

EMPIRICO- A global market research and data collection firm.
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