Research Solutions

In the last few years, there have been radical changes around customer expectations, millennial workforce and a digital workforce. Many corporations and brands have reinvented themselves to stay relevant to their new stakeholders. A corporate perception and awareness survey will help you understand how your customers and employees perceive your brand. Our survey questions assess perception versus facts that aim to understand how individuals make sense of their environment – their acquiring, organizing and interpreting their surroundings. A perception survey helps you how perceptions impact behaviours, decisions and attitudes as a function of a person’s past experiences, culture and history.

Studying the usage and attitude of your users will help you deliver better features and services versus competition.

U&A study gives you the advantage to enhance opportunities for sales within your target group. The research focuses on the frequency of product usage, the volumes of product usage, gaps in features against customer experiences. Questions in these surveys include probing into attitudes of target audience and customers, loyalty towards brands and strengths and weaknesses from a customer perspective.

Usage and Attitude studies help marketers better understand the customers by exploring their knowledge, perceptions, intentions, and behaviours.

It is imperative to know what your customers say’s and what they do. U&A study enables a firm to take corrective measures by understanding the market place sentiments, in order to stay relevant and innovative to sustain the fierce competition.

Tracking the pulse of a brand’s health is an absolute pre-requisite to our clients’ decision making and their continued growth. Tracking brand performance requires a reliable and consistent means of measuring awareness and purchase intent in the context of the competitive and dynamic landscape. Empirico enables tracking studies using quantitative research that can be utilized over time and again yielding meaning insights.

Today consumers and their preferences are evolving in a measurable ways. It is imperative that you understand your customers in order to build and sustain customer relationships; getting to know and tapping your customers’ expectations, emotional motivations, and perception is the key to success and a way forward to address and meet ever changing dynamics of the competitive environment.

Today’s customers and employees are grappling with exponential change in their everyday lives, owing to the digital revolution. We at Empirico can assist you to navigate the complexities that a new ecosystem brings and simplify your engagement with your customers and employees. We capture real-time attitudes, emotions, and futuristic insights to make your brand, more customer & employee centric and stay ahead of your competition. We leverage the use of customized quantitative research and engaging survey design to gauge customers and employees. The use of employee engagement surveys or customer satisfaction surveys gives you a great overall picture of your company’s strengths and weaknesses and provides a blue print for developing a strong culture of loyal employees and customers.

Conjoint analysis draws out the buying process to predict potential for a new product in the market or product enhancement, by analyzing market presence, price elasticity and market impact. Conjoint analysis illustrates various scenarios associated with product features and purchase decisions. Conjoint analysis is your go-to research method when you are faced with challenges that come with optimizing product features during a launch. It helps to prioritize and identify the key features, the success price point that will enable maximum market penetration and profitability. We offer conjoint surveys (Classic and Choice-based) that empower organizations to understand the relative value of the product features within a product design based on a proven statistical conjoint modelling technique and contemporary data from the customers.

We help organizations position themselves better against competition with accurate market sizing techniques with an experienced set of market analysts. Leveraging market sizing and segmentation data, across complex and diverse variables like number of customers, sales volumes and revenue, companies can take advantage of market opportunities faster with more relevance.

Empirico provides in-depth market insights in the form of customized market segmentation & sizing services, whether your business is expanding within your existing market, considering entering a new market, or launching new products and services.

Our unique service offering – “Point of View” helps you get the ‘the big picture’ and how today’s marketplace is shaped up. We help garner game-changing insight and futuristic perspective on topics that are cutting edge, popular and the talk of various industries. We interview political and business leaders, social influencers, industry commentators, investors and subject matter experts. We provide you with insight and a POV that will uniquely position your business in the market and help shape vision for the business.