Methodologies

An exceptional track record of collecting data through quantitative interviews using Computer Assisted Telephonic Interviews and Phone to Web methodologies, our widespread success with B2B and B2C respondents is a testimony to our experience. The data is collected under strict quality guidelines using latest technologies that are in-sync with industry standards. We can assist you with our unparalleled experience and service offerings, starting from recruitment and data collection from simple, univariate needs to complexed, multivariate surveys.

Our huge proprietary database ensures quicker delivery timelines with data that possess highest quality. The regions covered are NA, EMEA, APAC and LATAM.

Our team is enabled to conduct CATI interviews with screen sharing to meet the increasing demand of executing complex surveys involving images, videos and other graphical presentations which are not possible with traditional techniques, and require moderators’ involvement and guidance enabling smoother experience for respondents.

We deliver insights though our proprietary access to ” ConSights Hub”, we offer highest quality, in-depth feasibility and engaging sample at a competitive cost. All our recruitments are double opt-in and are only allowed through an exclusive invite only. We have the ability to target hard to reach audience which consists of C suites, HNI/Affluent, IT folks, Finance, Healthcare Professionals, Wealth Managers and other Small Business Owners.

Our robust in-house developed technology “ConSight Hub” with more than 50 parameters check to profile our respondents, enable us to target wide variety of audiences.

Whatever your needs may be, we understand that there is more than one way to meet your research needs. We at Empirico are uniquely positioned to combine traditional qualitative methods with a range of online and quantitative solutions. Our project managers are well equipped and experienced to help you to meet the full scope of your objectives by seamlessly integrating research methods.

In-depth interviews are sources of detailed information about your customer’s thoughts and behaviour. The insights from these interviews give a complete picture of a person’s association with a brand, a product/service and their loyalty. Empirico has extensive experience in conducting long, detailed, in-depth interviews with the right set of respondents who can be your north star to explore a new program, idea or a situation. Our team is capable of engaging respondents for longer, in-depth interviews enabling our clients to gain insights from conversations with the best in their industries.

Our well-qualified teams of moderators have worked for years across industries and segments which make them capable of offering insights and solutions that are relevant and actionable. Our core strength lies in transforming the questionnaires into tangible and tactical discussions providing social, economic, and technical aspects of the market.

FGDs are the conceptual part of qualitative research and a foundational research method. Focus groups are an appropriate and often-used method in qualitative market research studies, especially when group interaction is essential. With the technological evolution, focus groups are now conducted in-person or online. Traditionally, focus group research is a direct, sensitive, and interactive method of assessing and evaluating “People’s” opinions. Focus group methodology allows respondents to talk freely and to voice descriptive opinions significant to them. The key to success is a well-briefed focus group moderator. We incorporate creative thoughts and high energy to keep consumers engaged, thinking, and communicative throughout the group, which results in meaningful dialogue, which later transcribes into clear, strategic, and actionable insights.